Yesterday I attended a course on Advertising Laws and Rules both in print and on the internet. We are required by the Louisiana Real Estate Commission to take a mandatory course each year and the topic this year is Advertising. One of the things that the Real Estate Commission is concerned about is that consumers know who they are dealing with.
We are required to clearly put on each piece of advertising, on our websites, on our blogs, on Facebook and Twitter and all of the other sites we are on the name of the office we are affiliated with, the location of that office, the main phone number of that office. Information on websites should be current, flyers should be dated and we should not exagerate information about a property. We are required to state we are licensed by the Real Estate Commission.
If you are a buyer and are searching around the internet for information and property listings on the internet there are a load of sites and not all of them have accurate information about properties for sale. A consumer called me yesterday and told me he signed up and paid $9.95 to view properties for sale in New Orleans. The website was national, didn’t have complete or correct information and he wasted his money.
As a consumer you can see which sites are legitimate by looking for the disclaimer we are required to put on all of our sites, name of the brokerage, location of the brokerage, phone number of the brokerage and “licensed in the State of Louisiana”. If you don’t see this disclaimer you can’t be assured the information will be accurate.
You don’t have to pay and you don’t even have to sign up to view properties for sale in the metropolitan New Orleans area. On this site property information is available without signing up and for free because i don’t like to sign up for stuff either at least not until I am ready. if you try to make me sign up I move on. Search tab above.