Wonderful video showing what technology and the internet have replaced in our lives in the past 20 years. Technology has affected all of our lives in so many ways. Marketing and selling residential real estate has also been dramatically effected. 20 years ago I began selling real estate and consumers would have to come into my real estate office and go through these large binders with individual sheets of property information. We would sit and go property by property picking out the ones they wanted to see. We would have to make appointments by calling the listing office as this was pre cell phone. On occasion we would beep someone to check a status but there was very little instant gratification like we have today. A lot of agents didn’t carry beepers and today some agents don’t have cell phones. We all worked for the seller of a property there was no buyer agency.
If we went on a listing presentation back then we would discuss which newspapers and magazines we would place an ad in, we would mostly take our own pictures at least of the front of the house. Now if we advertise in a newspaper that ad goes on line as well as appearing in the actual paper.
Now when we talk about marketing a property we talk about social media, Facebook, Twitter and Linked In. We talk about our blogs and our websites for getting the word out about a property. We post properties to Postlets, VFlyer, Real Bird, Google + and sometimes You Tube. We post to so many sites because each one syndicates to a separate series of websites. We are intent on not missing any buyers because we do not know where the best buyer might be searching.
Think things have changed? Not for everyone, some brokers and agents still do things the way they were. Not all agents are on the internet and are maximizing the broad reach that it brings. Imagine if you are selling your property that every buyer searching on the internet will see it and decide if it is the home they are looking for.