Economics

In the competitive world of business, every strategy that gives you an edge over your competitors is worth considering. One such overlooked yet powerful strategy is corporate gifting. Corporate gifts have long been used as a marketing tool with manifold benefits, from strengthening relationships to boosting brand image and loyalty. They hold the potential to do wonders for your organization if done right. In this piece, we unfold the hidden power of corporate gifting which many businesses fail to harness due to lack of understanding or planning in their approach. The Art and Science Behind Corporate Gifting The practice of corporate gifting extends far beyond a mere exchange of presents; it encapsulates a blend of art and science that hinges on strategic thinking for optimal results....